Colored Toilet Paper

What happened to colored toilet paper in the first place ? Can you still find it today ?

In the 1950's up to the 1970's, colored toilet paper was commonly sold in the United States. You would have a variety of colors to choose from to complement your bathroom decors. You could find them usually in light pastel colors : pink, lavender, light blue, light green, purple, green,.

Some of us even remember how hard it was to find a plain white roll of toilet paper.

And now ? Sure, you will find patterns and designs on the toilet paper, but a one-color colored toilet paper is hard to find.

Colored toilet paper rolls were very popular in 50's and 60's, but some series of events started to hurt directly the reputation and of course the sales of these toilet paper rolls.

There were concerns about the hygiene of artificial dyes. Some doctors were saying that they could cause skin irritation and lead to bladder infections.

Ecologist were saying that they were not good for the environment. People didn't want colored toilet paper in their septic tanks for example.

People slowly stopped buying them and looking for the plain white toilet paper with no perfumes. Manufacturers didn't really fight it since it costs less to produce the white ones anyway.

I do remember buying the pink scented toilet paper in France when I lived there (maybe 10 years ago) It was weird for me the see these, they look "old grandma" pink pastel to me. They were widely available and the plain white ones were more expensive, which means pastel toilet paper didn't disappear completely...

photo credits : BrandedInThe80s.com

1982 Cottonelle There was one color to fit any decoration.

These are not the colored toilet paper ads that I remember ! I wasn't there in the 50's but these are just gorgeous ! These are original print ads from Northern and Scott Tissue.

If your looking for vintage, you have to stop at Ebay. Toilet paper ads have never been so glamor !

Biodegradable and Nontoxic

RENOVA is a company that produces tissues : toilet paper, kitchen rolls, napkins. They are most known around the world now for their colored toilet papers and their ad campaigns, (Although, I have not seen one before researching this lens...) Their sexy toilet paper campaigns were first launched in 2002 and their biggest success is the black toilet paper

This picture is from a Japanese shopping site (http://item.rakuten.co.jp/rocca-clann/8200002/) - but there is an easier way than going to Japan to get these colorful paper holder and toilet paper. yes... Amazon.com